Christophe Georges to head Bentley Americas region once again

This marks the second time that Christophe Georges will run Bentley in the Americas region.

UPDATED: 10/19/18 2:03 pm ET – adds details

Christophe Georges is returning to Bentley Motors Inc. as CEO and president, following a management shuffle throughout Volkswagen Group.

Georges succeeds Mark Del Rosso, who was named Audi of America president this month. Del Rosso succeeds Scott Keogh, who was named CEO of Volkswagen Group’s North American operations.

The changes will be effective for both Georges, 51, and Del Rosso, 54, on Dec. 1, while Keogh, 49, starts his new position Nov. 1.

This marks the second time that Georges will be running Bentley in the Americas region. Georges held the same title from 2007-15.

Bentley’s Americas region is made up of Brazil, Canada, Chile, Mexico and the United States. It covers over 20 percent of the brand’s global sales, the automaker noted. Bentley has 50 dealerships in the U.S.

Most recently, Georges was Bentley’s director of product and marketing for the automaker’s global operations. He joined the ultraluxury automaker in 1998.

Georges will report to Chris Craft, Bentley’s board member for sales, marketing and aftersales, the automaker said.

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